The challenge
In 2018, ING embarked on a significant transformation toward Agile methodologies, opting the Spotify model after thorough consultation with McKinsey & Co. This decision was driven by the Unite 2020 vision, aimed at integrating the BE and NL banks into a single, more efficient entity.
ING historically faced challenges due to the separation of the two banks, leading to issues with meeting delivery deadlines. More often than not, they were not delivering on their promises or meeting their customers’ satisfaction. To address these challenges, ING sought experienced professionals to drive this initiative, and I was among those enlisted to help them achieve their goals. For further insights, I have detailed this experience in an extensive blog post.
SOLUTION
To enhance the Infotainment Tribe, I initiated with key staff interviews to understand the Tribe’s diverse functions. Leading the leadership team, including the Head of Technology and Commercial Managers, we undertook a value stream mapping to identify key areas of value delivery and bottlenecks. Workshops helped reorient the team towards the Tribe’s core goals.
As an agile coach, I guided the leadership in setting OKRs aligned with business reviews and project goals, focusing on enhancing customer value and optimizing structure. We visualized activities and aligned them with strategic objectives for workflow optimization. Mentoring Product Owners and Scrum Masters ensured efficient role fulfillment and continuous delivery. Implementing tools like Jira and Confluence improved project management and team communication.
My role in backlog prioritization for the Design team fostered better collaboration. These steps significantly advanced Vodafone’s agile transformation, focusing on customer value and organizational efficiency.
CONCLUSION
The agile transformation of Vodafone’s Infotainment Tribe showcases a strategic approach to enhancing efficiency and customer value. Through targeted staff interviews, value stream mapping, and aligning the team’s focus with the Tribe’s core objectives, the transformation was effectively guided. Key leadership roles were empowered with OKRs and agile methodologies, optimizing organizational structure and customer focus.
KEY TAKEAWAYS
1. Conducting initial interviews and value stream mapping is crucial for grasping the existing structure and identifying improvement areas.
2. Active leadership involvement and strategic direction are vital for the success of agile transformation, focusing on clear objectives and results.
3. Mentoring key roles and using tools like Jira and Confluence significantly enhances workflow efficiency and communication.
If you’re seeking transformative outcomes for your organization, I’m here to guide you with proven methodologies and hands-on expertise.
